TMPL3 WELLNESS STUDIO
Mind your body and soul.
TMPL3 is a female-focused wellness studio that aims to provide a holistic approach to building the mind, body, and spirit. To help launch their gym and connect with wellness-minded women, we developed a brand positioning and identity to position TMPL3 as a complement to a gym membership, not just a place to sweat.
Our Services
Brand Strategy
Brand Identity
Art Direction
Logo Design
Copywriting
Packaging
Social Media
The team set out to create an experience, tone and brand that would differentiate TMPL3 from other local gyms and yoga studios. If you can’t own a category, make one. So the EightySeven team set out to create a story around what a wellness studio is.
Our strategy from the beginning was to address the customer hesitation head on, “Why do I need another gym?” We took control of the customer narrative by saying, “If you work on more than your body, you need more than a gym.” By doing so, we immediately position the business as a gym compliment where you can obviously have your gym time, but also meditation, yoga, reiki healing and workshops.
Brand Focus
87BrandFocus Workshop
Brand Core & Audit
Vision & Values
Audience & Personality
Essential Brand Statements
Brand Action Items
We decided early on that TMPL3 needed to focus on “getting back to basics” when it comes to discovering the self. The art direction strives to create an elevated, feminine, strong, and elemental feel for the brand. We use natural textures, a minimal palate, and a geometric design system to create a simple but immediately identifiable vibe and tone.
Brand Visuals
Brand Storyboards
Visual Identity
Graphic Elements & Illustration
Typography
Art Direction
Brand Guidelines
Photography
