(87)BrandLift™

A focused brand sprint for leaders whose brand needs a refresh, not a redo.

The image contains a black background with a circular arrangement of gray letters spelling out 'VALL'. The letters are repeated around a circle.

Restore clarity, consistency, and confidence, all without reinventing your business.

10 weeks · Starting at $60k · Storytelling & Refresh

Book a Brand Vision Call
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Your business evolved.
Your brand didn’t.

(87)BrandLift exists to elevate and realign your brand presentation. This service is for you if:

  • Visuals feel dated or inconsistent

  • Messaging no longer matches your growth

  • Teams are improvising instead of following a system

  • The brand creates friction instead of momentum

  • You need refinement and correction without reinvention

Your engagement is led directly by EightySeven’s senior team, with trusted specialists brought in based on the needs of the work. You will always know who is responsible, who is making the decisions, and who to turn to throughout the process.

EightySeven

  • Flat project fees

  • Clear process and outcomes

  • Weeks, not months

  • Senior-led, specialist teams

  • Fast, decisive, brand first

  • Brand partners, not just a vendor

Others

  • Variable, scope-driven

  • Revisions, without a clear vision

  • 9 months or more

  • Layered teams

  • Slow, committee-driven

  • Brief followers, deliverable-focused

How (87)BrandLift works.

Phase (01) Focus

Brand Audit & Onboarding

We align on the goals, review the current brand, and identify where it has drifted.

Week 1

Strategic Alignment

We define what stays, what evolves, and what must change to restore clarity and momentum.

Week 2

Phase (02) Design

Creative Exploration

We explore refined creative directions rooted in the existing brand foundation.

Week 3

Direction Presentation

We present two updated brand storyboards focused on elevation, not reinvention.

Week 4

Creative Refinement

We develop the selected direction, strengthening its visuals, voice, and connection.

Week 5

System Finalization

We complete the updated identity and messaging and resolve its core components.

Week 6

Phase (03) Activation

Activation Planning

We identify priority touchpoints that matter most right now.

Week 7

Priority Applications 

We deliver and review the first set of updated brand applications.

Week 8

System Extension

We extend the system across remaining priority touchpoints.

Week 9

Handoff & Enablement

We finalize assets and documentation and ensure the team is ready to use the brand.

Week 10

What’s included

  • Brand audit & alignment

  • Identity and messaging refresh

  • Essential activation assets

What’s not included

  • Ground-up repositioning or new strategy

  • Renaming or brand architecture

  • Campaigns or ongoing production

If a bigger change is required, we’ll recommend (87)BrandLegacy.

Designed to refine, align, and elevate what already exists.

LOGO EVOLUTION

LOGO EVOLUTION

GEAR & SWAG

GEAR & SWAG

COLLATERAL UPDATES

COLLATERAL UPDATES

SALES & MARKETING ASSETS

SALES & MARKETING ASSETS

KEY APPLICATIONS

KEY APPLICATIONS

ESSENTIAL SOCIAL

ESSENTIAL SOCIAL

SITE OR PAGE MOCKUPS

SITE OR PAGE MOCKUPS

BRAND REFINEMENT

BRAND REFINEMENT

VISUAL SYSTEM EVOLUTION

VISUAL SYSTEM EVOLUTION

REAL-WORLD MOCKUPS

REAL-WORLD MOCKUPS

A black and white maze puzzle with a start point and an end point.

Investment & Deliverables

  • Starting at $60k, add-ons available

  • 10 weeks, start to finish

  • Limited availability

(87)BrandLift is intentionally scoped to protect momentum, maintain focus, and complete the work within ten weeks.

What You Walk Away With

  • A refined brand identity aligned to your next stage of growth

  • A clearer, more confident visual language across key touchpoints

  • Updated brand assets your team can use immediately

  • Defined creative direction for consistent execution

  • Priority applications that support sales, marketing, and growth

  • A brand that looks, feels, and communicates at the level of the business

Everything is designed to reduce friction, improve consistency, and help your brand scale with confidence.

Brand Identity Refinement

  • Refined primary logo

  • Supporting logo variations

  • Icon and wordmark system

Visual System

  • Updated typography system

  • Refined color palette

  • Evolved graphic and pattern language

Creative Direction

  • Photo direction and visual concepts

  • Illustration direction and usage guidance

Brand Applications

  • Priority collateral updates

  • Sales or marketing-focused templates

  • Digital brand assets

Social Foundations

  • Refined social visual system

  • Updated templates for consistency and reuse

Mockups & Applications

  • Select real-world brand mockups

  • Digital and physical touchpoints tied to business goals

Web & Digital

  • Homepage design mockup

  • Layout, hierarchy, and visual direction

Ready for a lift?

The first step to starting your project is to book a Brand Vision Call, our focused conversation to confirm fit and timing.

BOOK A BRAND VISION CALL