(87)BrandLift™
A focused brand sprint for leaders that need a refresh, not a redo.
Restore clarity, consistency, and confidence, all without reinventing your business.
10 weeks · Starting at $60k · Storytelling & Refresh
Your business evolved.
Your brand didn’t.
(87)BrandLift exists to elevate and realign your brand presentation. This service is for you if:
Visuals feel dated or inconsistent
Messaging no longer matches your growth
Teams are improvising instead of following a system
The brand creates friction instead of momentum
You need refinement and correction without reinvention
We’re not a traditional agency, by design.
EightySeven
Flat project fees
Clear process and outcomes
Weeks, not months
Senior-led, specialist teams
Fast, decisive, brand first
Brand partners, not just a vendor
Others
Variable, scope-driven
Revisions, without a clear vision
9 months or more
Layered teams
Slow, committee-driven
Brief followers, deliverable-focused
How the sprint works.
Focus Workshop
We onboard, align on goals, and clarify where the brand has drifted from the business.
Week 1
Focus Alignment
We define what stays, what evolves, and what must change to restore clarity and momentum.
Week 2
Creative Exploration
We explore refined creative directions rooted in the existing brand foundation.
Week 3
Design Exploration
We present two updated brand storyboards focused on elevation, not reinvention.
Week 4
Creative Refinement
We refine the chosen direction to improve clarity, cohesion, and confidence.
Week 5
Design Finalization
We refine the chosen direction to improve clarity, cohesion, and confidence.
Week 6
Activation Planning
We identify priority touchpoints that matter most right now.
Week 7
Activation Delivery 1
We deliver and review the first set of updated brand applications.
Week 8
Activation Delivery 2
We extend the system across remaining priority touchpoints.
Week 9
Wrap & Handoff
We finalize assets, documentation, and ensure the team is ready to use the brand.
Week 10
What’s included
Brand audit & alignment
Identity and messaging refresh
Essential activation assets
What’s not included
New strategy
Renaming or architecture
Campaigns or ongoing production
If a bigger change is required, we’ll recommend (87)BrandLegacy.
Designed to refine, align, and elevate what already exists.
LOGO EVOLUTION
GEAR & SWAG
COLLATERAL UPDATES
SALES & MARKETING ASSETS
KEY APPLICATIONS
ESSENTIAL SOCIAL
SITE OR PAGE MOCKUPS
BRAND REFINEMENT
VISUAL SYSTEM EVOLUTION
REAL-WORLD MOCKUPS
Investment & Deliverables
Starting at $60k add-on’s available
10 weeks, start to finish
Limited availability
(87)BrandLift is intentionally scoped to protect momentum and quality
What You Walk Away With
A refined brand identity aligned to your next stage of growth
A clearer, more confident visual language across key touchpoints
Updated brand assets your team can use immediately
Defined creative direction for consistent execution
Priority applications that support sales, marketing, and growth
A brand that looks, feels, and communicates at the level of the business
Everything is designed to reduce friction, improve consistency, and help your brand scale with confidence.
Brand Identity Refinement
Refined Primary logo
Supporting logo variations
Icon and wordmark system
Visual System
Updated typography system
Refined color palette
Evolved graphic and pattern language
Creative Direction
Photo direction and visual concepts
Illustration direction and usage guidance
Brand Applications
Priority collateral updates
Sales or marketing-focused templates
Digital brand assets
Social Foundations
Refined social visual system
Updated templates for consistency and reuse
Mockups & Applications
Select real-world brand mockups
Digital and physical touchpoints tied to business goals
Web & Digital
Homepage design mockup
Layout, hierarchy, and visual direction
