Your business has a story.
Your brand is how you share it.

 
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Customers don’t want products from businesses. People want relationships with brands.

EightySeven designs big brands for small businesses that connect, inform and delight new customers.

 
 
 
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Meals on Wheels - Northeastern Illinois
Meals on Wheels - Northeastern Illinois

Rebranding a non-profit that’s been serving the community for 50 years.

Good Measure
Good Measure

Creating a kick-ass brand and identity for a punk bar

Not Just Cookies
Not Just Cookies

A bakery looking to elevate itself.

Village Pediatric Dental
Village Pediatric Dental

Creating a new experience to make children excited to go to the dentist.

Culinary Fight Club
Culinary Fight Club

Updating the leading name in food sports competition.

Living The Dream Brewery
Living The Dream Brewery

A brewery built on passion.

Cyclepath
Cyclepath

A brand designed to give positive spin on spin class.

Our&Are
Our&Are

Designing a brand with self-care and positivity at it’s core.

Zero5 Dispensary
Zero5 Dispensary

Repositioning a marijuana dispensary for an entirely new kind of influential customer.

Who We Are
Who We Are

The philosophy behind our agency

 
 
 
 

We are small for a reason. It’s so we can provide you the great design, smart strategy and great service that small businesses need to get to the next level.

Learn more about us

 
 
 
Unused package design for a new partner, Pueo Roasting, a premium Hawaiian coffee roaster. While this didn’t make the cut, we still loved the thinking behind the packaging system we created and wanted to share. . . . . . . #studio #inspofinds #thedesignfix #branding #brandidentity #businesscards #logosai #logobrand #logoinspiration #brandcuration #brandingmob #graphicdesigncentral #visualdesign #typography #printedpeople #mindsparklemag #inspofinds #collectgraphics #brand #entrepreneur #startup #marketing #branding #business #socialmedia #sales #smallbiz #coffeebranding #coffeelogo #wip
So excited to be attending the First Round conference by @ucllc. Special shout out to @aigachicago and @pushingpulp for hooking us up with a last minute pass to this amazing sold out conference. #underconsideration #firstroundconference
Helmet application for the North Central JH football program. . . . . . . . #logodesign #logo #artwork #illustrator #photoshop #startuplife #entrepeneurs #branding101 #inspo #typography #inspiration #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand #dailyinspo #chicago #hustle #thebrandidentity #branddesign #sportsbranding #footballlogo #sportsdesign
Season promotional material for the North Central JH football program. . . . . . . . #logodesign #logo #artwork #illustrator #photoshop #startuplife #entrepeneurs #branding101 #inspo #typography #inspiration #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand #dailyinspo #chicago #hustle #thebrandidentity #branddesign #sportsbranding #footballlogo #sportsdesign
NC Monogram for the North Central JH football program. . . . . . . . #logodesign #logo #artwork #illustrator #photoshop #startuplife #entrepeneurs #branding101 #inspo #typography #inspiration #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand #dailyinspo #chicago #hustle #thebrandidentity #branddesign #sportsbranding #footballlogo #sportsdesign
Business card design for @PierceTavern. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds #entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
A common misconception that hurts businesses is the misconception of what a logo should do. A logo should be a quick and simple way to identify and differentiate your business. Let everything else share what you do. For example, McDonalds doesn't have a burger in their logo. But we know what a red-yellow "M" means. — Your brand identity is how you look. Your brand is how you think, speak and what you believe. We like to use the analogy of a party. Lot's of businesses out there have a great outfit (identity) but zero personality (brand). If you go to talk to someone (customers), look the part and make sure you have something interesting to say. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds #entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
If customers buy based on brand vision, make it easy for them to know what your vision is. Once they know where your brand is going, bring it to life. Don't just talk the talk. Walk the walk. — If part of your business is about empowering and educating customers, when as the last time you made educational content for free? Invite people to your store, do a demo. Film it. Post it. Bring value to your customers. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
Most of the times when we work with partners, there are tough conversations. One of the first is regarding things like price. While branding is a longer ROI than traditional marketing, it is far more effective in establishing longer customer relationships. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
It's an old saying in the advertising world, if you try talking to everyone you end up speaking to no one. Same goes for your business. Being able to focus properly on your customers and strategically deciding how you can add value to their lives is how you can supercharge your business. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
Customers don’t want products from businesses. People want relationships with brands. We design big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
@starbucks has released their brand standards onto an interactive web experience at creative.starbucks.com... BRB, we’re going to geek out now. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds #entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
We run into this all the time. A business wants different results, but without changing any key things. Don't get us wrong, once we figure out how to make change by putting in no effort, we will let you know. — But when it comes to business, your brand should have enough strategic flexibility built in to allow you to pivot and adjust to accommodate new customers. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand
Well... Yeah. Some days running your business are easier than others. And some days you just want to freak out. Our solution is always to go take a walk. Helps clear your mind, gets the body moving and gives your brain a moment to collect itself in order to creatively sort through what's going on. — Customers don’t want products from businesses. People want relationships with brands. EightySeven designs big brands for small businesses that connect, inform and delight new customers. . . . . . . . #smallbusinesslove #startupbusiness #entrepreneurial #businessowners #entrepreneursofinstagram #entrepreneurspirit #dreambigorgohome #dailymotivation #successmindset #biztip #helpothers #businesspartner #businesslife #entrepreneurlife #creativepreneur #creativeminds entrepeneurs #branding101 #branddesign #graphicdesign #customdesign #designstudio #designlife #branding #brand