Fair question, and it's the one I'd ask before hiring a creative partner. Because your brand and business are personal. As much as we will be doing design work, there is a bit of “founder therapy” involved as well.

Here's how we handle it. We start by understanding your vision and where you’re going. Then, using our process, we create the story and presentation that supports your vision.

You won't be looking at logos on a blank page with a "what do you like?" attached. You'll see two complete brand directions, both built out far enough that you can see the brand in the world before you commit to it. Then you pick one.

We also bring in specialized talent and support specific to every project. Our systems and storytelling frameworks allow us to direct and deliver big thinking quickly to get you unstuck.

And if you’re not aligned with the two directions we create, we will do two more at no cost.

You should feel proud to put your name on.

Five weeks is fast because we cut the waiting, not the work.

Most branding timelines are long for reasons unrelated to craft. Scheduling. Slow feedback. Presenting one direction, hearing "can we see a few more," and starting over. That's where nine months go.

We compress the calendar and protect the working time. Same phases you'd get anywhere, run without the gaps. The trade is that you have to show up ready to decide during those five weeks, which is the next question.

For (87)BrandLaunch, 10-12 hours over five weeks. 

Projects start with a half-day workshop, weekly check-ins, and priority support throughout the project. The five weeks only work if you're available for those. If you're about to disappear into a raise or a move, we should start after, not during.

Sometimes that's the right call, and I'll tell you if it is.

But "fix it later" is a gentle way of saying pay for it twice. You launch with something temporary, you build a year of packaging and content and site around it, and then the rebrand isn't a rebrand anymore. It's a rebuild. People feel it.

A freelancer will give you a logo. That's a real thing, and it has a price. What we're doing is different. Positioning, naming, identity, packaging, social, homepage direction, and everything applied so you can actually open. If a logo is what you need, hire a freelancer.

The same goes for generating it with AI. It's trained on what already exists, so it returns the average. You'll get something that looks like a brand and feels like six others in your category. We’re familiar with the AI options and “solutions” out there; they may be good tools but terrible decision-makers.

It’s the classic “What do you want for dinner?” problem. Two options are the whole idea. We’re finally forced to make a bold decision on our direction, muah-ha-ha-ha.

But really, presenting twenty ideas on a page and asking you to choose isn’t helpful. It's the designer handing the decision back to you. You end up picking a favorite out of a pile with no idea what you're actually choosing. 

You need guidance. The two directions come after Focus, so they're built on the strategy we agreed on together. Either based on what you’ve established, or making the necessary moves to align with your vision. 

They're not guesses. They're two legitimate ways to be the company you described, and your brand is what we use to make every decision after that.

They're also not final. You pick a direction, then we apply that blueprint to the key experiences of your brand.

No. That's the first two weeks.

Most people come in with a business they understand and language they don't. Or a positioning statement someone wrote in a workshop two years ago that nobody uses. If you already have that work done and you like it, we'll use it. If you don't, that's Focus. Either way, you're not behind.

If you need a name, or you have one you're not sure about, we can handle that, but it will take longer than five weeks. Trademark clearance runs on its own timeline and sits outside our control, so final sign-off on a new name typically adds 4-6 weeks based on legal screening.

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We’ll ask you 5 quick questions and you’ll pick a time for your call.

Forty-five minutes. We'll talk about what you're building, what's in the way, and whether we're the right fit. If we are, you'll leave with a scope and a start date. If we're not, I'll tell you what I'd do instead.

We can typically begin within two to four weeks of signing.