(87)BrandLaunch
A five-week sprint for founders to launch with clarity, fast.
Two strategic directions. One final brand identity. Built to launch, pitch, and move forward with confidence.
5 weeks · $30k · Limited availability
This sprint exists to help founders make the right early decisions.
If you’re still validating ideas or looking for broad discovery, this is not the right engagement. This service is for you if:
You’re launching a real company, not a side project
Your brand needs to feel credible now
You’re preparing for investors, partners, or customers
You want direction, not endless exploration
Your engagement is led directly by EightySeven’s senior team, with trusted specialists brought in based on the needs of the work. You will always know who is responsible, who is making the decisions, and who to turn to throughout the process.
EightySeven
Flat project fees
Clear process and outcomes
Weeks, not months
Senior-led, specialist teams
Fast, decisive, brand first
Brand partners, not just a vendor
Others
Variable, scope-driven
Revisions, without a clear vision
9 months or more
Layered teams
Slow, committee-driven
Brief followers, deliverable-focused
“Amazing experience! Would highly recommend to anyone in need of branding help. Every meeting was productive and fun. They have eye-opening ideas, and I really feel like they care about our business's growth on a personal level. Our business wouldn't be where we are now without them!”
— Serena, Co-Founder, Pufftown Bakehouse
How (87)BrandLaunch works.
Phase (01) Focus
Focus Workshop
We align on the vision, audience, opportunity, and priorities so the brand begins in the right place.
Week 1
Phase (02) Design
Design Exploration
We explore two strategic creative directions grounded in your goals and the market opportunity.
Week 2
Design Presentation
We present two brand storyboards and help you choose the clearest path forward.
Week 3
Phase (03) Activation
Brand Activation
We refine the selected direction and complete the identity system.
Week 4
Finalization & Launch
We apply your identity to the priority launch touchpoints that your team needs to move forward.
Week 5
Focused, complete, and made to spark momentum.
LOGO SYSTEM
SWAG & GEAR MOCKUPS
BRAND COLLATERAL
APPLICATIONS
SOCIAL FOUNDATION
SITE MOCKUP
IDENTITY DESIGN
Investment & Deliverables
$30k, add-ons available
5 weeks, start to finish
Limited availability
(87)BrandLaunch is offered in a limited number of five-week sprints throughout the year. Book a Brand Vision Call to confirm fit and upcoming availability.
What You Walk Away With
A complete brand identity system, ready to launch
A flexible logo suite designed for your priority digital and physical touchpoints
A clear visual language, including type, color, and graphics, that helps you stand apart
Defined creative direction for photography and illustration to support your story
Brand tools your team can use across sales conversations and everyday communication
A social foundation built for consistency and scale
Real-world mockups that show the brand in action
A homepage design that sets the direction for your website or digital presence
Everything is designed to help you move faster, look established, and lead with confidence.
Brand Identity
Primary logo
Secondary logo
Icon and wordmark system
Visual System
Typography system
Color palette
Core graphic and pattern language
Creative Direction
Photo direction and visual concepts
Illustration direction and usage guidance
Brand Applications
Business card
Device and desktop backgrounds
Core brand collateral templates
Social Foundations
30 evergreen brand social posts
Visual system designed for reuse
Mockups
3 real-world brand mockups
Physical and digital touchpoints
Web & Digital
Homepage design mockup
Layout, hierarchy, and visual direction
