(87)BrandLegacy™
Brand transformation for organizations navigating change.
Align leadership. Redefine direction. Build a brand system that can support what’s next.
4-5 months · Starting at $100k
This isn’t a refresh.
It’s a reinvestment.
(87)BrandLegacy exists to reshape how your organization sees itself and how your ideal customers and audiences experience it. This service is for you if:
The brand no longer reflects who you are
Growth or change has created misalignment
Leadership needs a shared direction
The next chapter carries real risk
We’re not a traditional agency, by design.
EightySeven
Flat project fees
Clear process and outcomes
Weeks, not months
Senior-led, specialist teams
Fast, decisive, brand first
Brand partners, not just a vendor
Others
Variable, scope-driven
Revisions, without a clear vision
9 months or more
Layered teams
Slow, committee-driven
Brief followers, deliverable-focused
How (87)BrandLegacy works.
Focus Workshop
We onboard, align leadership, and establish a shared understanding of the business, goals, and challenges.
Week 1
Focus Alignment & Formulas
We define positioning, narrative, architecture, and decision frameworks that guide the entire engagement
Week 2
Creative Exploration
We present two distinct brand storyboards rooted in strategy, not aesthetics.
Week 3
Design Exploration
We pressure test direction, refine the story, and sharpen the strategic throughline.
Week 4
Creative Refinement
We refine the chosen direction into a cohesive visual and verbal system.
Week 5
Design Refinement
We refine the chosen direction into a cohesive visual and verbal system.
Week 6
Creative Finalization
We finalize the core brand story and creative system.
Week 7
Design Finalization
We review the completed identity and confirm readiness for activation.
Week 8
Activation Planning
We define priority touchpoints and sequence activation for impact.
Week 9
Activation Delivery 1
We deliver and review the first set of high-priority brand applications.
Week 10
Activation Delivery 2
We extend the system across additional key touchpoints.
Week 11
Activation Delivery 3
We complete remaining priority activations and ensure consistency.
Week 12
Engagement Wraps
We finalize assets, documentation, and handoff materials.
Week 13
Support & Transition
We support adoption, answer questions, and ensure the brand is fully operational.
Weeks 14-16
Designed to align leadership, reshape perception, and build long-term equity.
BRAND STRATEGY FOUNDATION
POSITIONING & NARRATIVE
FULL IDENTITY SYSTEM
VISUAL LANGUAGE SYSTEM
CAMPAIGN & ACTIVATION DIRECTION
VERBAL IDENTITY
CULTURE & ALIGNMENT TOOLS
CORE COLLATERAL SYSTEMS
DIGITAL EXPERIENCE DESIGN
PRESENTATIONS & PLAYBOOKS
Investment & Deliverables
Starting at $100k add-on’s available
4-5 months, start to finish
Limited availability
(87)BrandLift is intentionally scoped to protect momentum and quality
What You Walk Away With
A complete brand strategy that aligns leadership, teams, and execution
A fully realized brand identity system built for longevity
Clear positioning that guides decisions across the organization
Defined creative and messaging direction for consistent activation
Tools that help teams adopt, apply, and protect the brand
A brand designed to scale, endure, and compound value over time
Everything is designed to create clarity at the top and consistency everywhere else.
Brand Focus & Direction
Brand positioning and narrative framework
Vision, mission, and values
Audience and stakeholder insights
Brand architecture and prioritization
Brand Identity
Primary, secondary, and supporting logos
Iconography and wordmark system
Comprehensive visual identity system
Visual System
Typography and color systems
Graphic and pattern language
Expanded visual guidelines
Creative Direction
Photo direction and visual concepts
Illustration direction and usage guidance
Verbal Identity
Brand voice and tone
Messaging hierarchy
Key narratives and language principles
Creative Direction
Photo and illustration direction
Campaign and activation guidance
Brand storytelling frameworks
Brand Applications
Core business and marketing collateral
Sales and presentation systems
Internal and external brand assets
Digital and Experience
Website or platform design direction
Key page and experience mockups
Digital brand system guidance
Activation and Governance
Brand guidelines and playbooks
Rollout and adoption recommendations
Ongoing support and advisory direction
