(87)BrandLegacy™
Brand transformation for organizations navigating change.
Align leadership. Redefine direction.
Build a brand system that can support what’s next.
16–20 weeks · Starting at $100k
This isn’t a refresh.
It’s a reinvestment.
(87)BrandLegacy exists to align how your organization sees itself with how customers, employees, partners, and stakeholders experience it. This service is for you if:
The brand no longer reflects who you are
Growth or change has created misalignment
Leadership needs a shared direction
The next chapter carries real risk
(87)BrandLegacy is led by EightySeven’s senior team and supported by a focused group of specialists selected around the scope. Even as the team expands, creative direction and accountability remain centralized.
EightySeven
Flat project fees
Clear process and outcomes
Weeks, not months
Senior-led, specialist teams
Fast, decisive, brand first
Brand partners, not just a vendor
Others
Variable, scope-driven
Revisions, without a clear vision
9 months or more
Layered teams
Slow, committee-driven
Brief followers, deliverable-focused
How (87)BrandLegacy works.
The core transformation is completed across sixteen focused weeks. Depending on scope, stakeholder complexity, and rollout needs, the full engagement may extend to twenty weeks.
Phase (01) Focus
Leadership Alignment
We onboard the team, align leadership, and establish a shared understanding of the business, ambition, challenges, and criteria for success.
Week 1
Brand Foundation & Direction
We define positioning, narrative, architecture, and decision frameworks that guide the entire engagement.
Week 2
Phase (02) Design
Creative Exploration
We present two distinct brand storyboards rooted in strategy, not aesthetics.
Week 3
Direction Development
We pressure-test direction, refine the story, and sharpen the strategic throughline.
Week 4
Identity & Story Refinement
We develop the visual and verbal direction into a more cohesive and ownable expression.
Week 5
System Development
We expand the direction into a scalable identity system that works across teams, audiences, and touchpoints.
Week 6
Verbal & Visual Finalization
We resolve the core identity, messaging, and creative principles that hold the system together.
Week 7
System Approval
We present the brand system, confirm leadership alignment, and prepare for activation.
Week 8
Phase (03) Activation
Activation Planning
We define priority touchpoints and sequence activation for impact.
Week 9
Priority Applications
We deliver and review the first set of high-priority brand applications.
Week 10
Extended Applications
We extend the system across additional key touchpoints.
Week 11
Final Applications
We complete the remaining priority activations and ensure the system works cohesively.
Week 12
Handoff & Finalization
We finalize assets, guidelines, playbooks, and the tools required to protect the brand.
Week 13
Rollout Support & Transition
We answer implementation questions and help internal teams put the brand into practice. Depending on stakeholder complexity and rollout needs, support may extend through Week 20.
Weeks 14-16
Designed to align leadership, reshape perception, and build long-term equity.
BRAND STRATEGY FOUNDATION
POSITIONING & NARRATIVE
FULL IDENTITY SYSTEM
VISUAL LANGUAGE SYSTEM
CAMPAIGN & ACTIVATION DIRECTION
VERBAL IDENTITY
CULTURE & ALIGNMENT TOOLS
CORE COLLATERAL SYSTEMS
DIGITAL EXPERIENCE DESIGN
PRESENTATIONS & PLAYBOOKS
Investment & Deliverables
Starting at $100k, add-ons available
16–20 weeks, start to finish
Limited availability
(87)BrandLegacy is intentionally scoped to maintain alignment and momentum across a more complex transformation.
What You Walk Away With
A complete brand strategy that aligns leadership, teams, and execution
A fully realized brand identity system built for longevity
Clear positioning that guides decisions across the organization
Defined creative and messaging direction for consistent activation
Tools that help teams adopt, apply, and protect the brand
A brand designed to scale, endure, and compound value over time
Everything is designed to create clarity at the top and consistency everywhere else.
Brand Focus & Direction
Brand positioning and narrative framework
Vision, mission, and values
Audience and stakeholder insights
Brand architecture and prioritization
Brand Identity
Primary, secondary, and supporting logos
Iconography and wordmark system
Comprehensive visual identity system
Visual System
Typography and color systems
Graphic and pattern language
Expanded visual guidelines
Creative Direction
Photo direction and visual concepts
Illustration direction and usage guidance
Verbal Identity
Brand voice and tone
Messaging hierarchy
Key narratives and language principles
Campaign & Activation Direction
Campaign concepts and activation guidance
Brand storytelling frameworks
Direction for priority launch and rollout moments
Brand Applications
Core business and marketing collateral
Sales and presentation systems
Internal and external brand assets
Digital and Experience
Website or platform design direction
Key page and experience mockups
Digital brand system guidance
Activation and Governance
Brand guidelines and playbooks
Rollout and adoption recommendations
Ongoing support and advisory direction
