GAINEFITS

Modern benefits for businesses.

Gainefits was started to change the way businesses deal with their benefits. By merging experienced brokers with the latest technology, Gainefits puts the humanity back in benefits. From start-ups to Fortune 500 companies, benefits are the biggest cost to every business. Our idea was to present complex and important information with a easily understandable modern friendliness.

Our Services

Brand Strategy

Identity Design

Brand Design

Art Direction

Logo Design

Copywriting

Typography

The team set out to create a tone and brand that would match the brand vision of merging modern tools with dedicated experts. A brand that needed to feel like a friendly thought-leader. We had to also create an identity system easily adopted by internal teams and applied to hundreds of various existing industry documents.

Brand Focus

87BrandFocus Workshop

Brand Core & Audit

Vision & Values

Audience & Personality

Designing friendly confidence.

For businesses, their largest cost is most likely employee benefits. So whoever they choose to manage thost costs needs needs to be a trusted partner. To bring that to life, we began to look back at the archetypes of trust and information. This lead us to take inspiration from traditional print news: Strong typography and logical grids.

By leveraging type and grids, this provided an elegant solution to the employee usability problem. Type what you need to and just follow the lines of the grid.

Brand Visuals

Brand Storyboards

Visual Identity

Graphic Elements & Illustration

Typography

Art Direction

Brand Guidelines

Photography