ROOTED JUICERY
Grounded in good health.
From the beginning, Rooted Juicery had an incredibly strong and compelling vision. Provide customers with the most delicious and health-packed plant based foods possible. Everything is organic, and made in house from scratch with lots of love. With a strong brand vision, they turned to EightySeven for a visual identity to match.
Our Services
Identity Design
Art Direction
Logo Design
Copywriting
Packaging
EightySeven took an approach by creating a look that would fit with the minimal, elemental style of the space and feel elegant. Part of the design process is brainstorming the values, vibe and what the brand means. Looking at what the brand stands for, in this case, quality, organic simple foods that help center your body. It’s a simple brand promise, which sends us down the path of a simple logo. Something geometic and elegant to mirror that brand simplicity and balance.
During the design process, lots of avenues are discovered. Beginning with basic geometric shape patterns and the history of farming, all the way to ancient alchemy. If we wanted to convey an elemental feeling of being connected to our food and the earth, why not use the elemental symbol for earth?
Brand Visuals
Brand Storyboards
Visual Identity
Graphic Elements & Illustration
Typography
Art Direction
Brand Guidelines
Photography
“Working with EightySeven on our brand identity was a great experience.”
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“It was a collaborative process where our vision, ideas, mission, and values were translated into a logo and visual aesthetic that perfectly represented our company. We were met with creativity, enthusiasm, and ideas that we never would have come up with on our own!”
Megan Tysoe, Founder, Rooted Juicery And Kitchen
