Brand Storyboards
Brand Storyboards
Our fast and focused visual process to design modern brands.
An integral part of our branding process is creating Brand Storyboards to present the larger brand story. By designing brands in this unique format, we apply design thinking and a scientific approach to designing brands.
Our Brand Storyboards present a 30,000 foot view of a brand to give a real-world experience for how a brand story comes to life.
Step 1: Define
Once we’ve defined the brand direction and aligned your business and brand goals through 87BrandFocus, it’s time to define the direction your brand comes to life. Instead of a big logo reveal, we present thoughtfully realized visions of your brand, apples-to-apples.
Step 2: Refine
Using our Brand Storyboards to drive our design discussion, together we define the brand direction. First we choose which path feels the best for the business and customer. Then, we discuss what we want to move forward from the other directions.
Step 3: Expand
Using the chosen direction in Step 2, we refine based on our discussions. We also explore additional options within that brand story direction to ensure we’re telling the right story for your business.
Step 4: Deliver
With all primary feedback address, we’re able to craft a Brand Storyboard that provides your team, leadership, and our brand designers with a vision for how the brand comes to life.
With this direction set, we are able to create deliverables, brand guides, and value-driving creative for your business.