(87)BrandLift

A refreshed brand identity to elevate your business.

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The refresh your brand needs to rise to the next level.

Sometimes your business doesn’t need to start over, it just needs a spark. (87)BrandLift is a 3–4 month engagement designed for businesses with solid foundations but dated or inconsistent branding. We refine your visuals, refresh your messaging, and create the tools you need to connect with customers in a bigger, bolder way.

A refreshed identity that gives your brand new energy.

(87)BrandLift
is perfect for

Restaurants, retailers, and lifestyle brands ready to evolve

Businesses with outdated or inconsistent branding

Startups at their next stage of growth

Teams seeking a polished identity without a full rebrand

Brands that need stronger visuals and messaging to match their success

How it works

We use our (87)BrandFusion framework to focus on elevating the look, feel, and voice of your brand without rethinking your entire foundation.

Two computer monitors on a desk, one displaying a mind map with various colored nodes labeled "Visiting Maker," "Visiting Planner," and "Visiting Thinker."

(01) Focus

We align on your vision and audit where your brand is today.

  • One-day Focus Workshop

  • Brand audit & stakeholder insights

  • Creative alignment on story and personality

A person working on a computer displaying various graphic designs and logo images for a pizza place called 'Humble Pizza Co.'

(02) Design

We refresh your brand identity with new visuals and voice.

  • Logo system, color, and typography

  • Storyboards and brand directions

  • Messaging refresh and verbal toolkit

  • Application previews for print and digital

Two young men working behind the counter at a coffee shop, one pouring a drink and the other talking and smiling, both wearing blue shirts.

(03) Activate

We deliver polished essentials that lift your brand experience.

  • Responsive identity package

  • Updated business essentials (stationery, collateral, menus, signage, etc.)

  • Social media assets & evergreen content (30 posts)

  • Essential Squarespace site (4–5 pages)

  • Ownership handoff with Notion Client Portal

A branding and marketing collage for Molly's Dog Care, including logo, slogan, a photo of a woman petting a dog, a close-up of a dog, a smartphone screen with app icons, and design elements with purple, yellow, and neutral colors.
A can with a brown label that reads "Hungry? Lettuce fix that" accompanied by a red line drawing of a burger, placed on a red surface.
Two colorful menu signs, one with a pineapple slice illustration and the caption 'Ping some pineapple,' and the other with an avocado illustration and the caption 'Go-go avocado,' both promoting mobile ordering at Aloha Poke Co.
A set of restaurant takeout menus and dining info, including a large menu with a food image, a smaller menu reading 'Sake Hour Menu', a letter, and a small card, all arranged on a beige background.

Applications & Packaging

Business Essentials

Tablet displaying a website for Fonda de Paula with a background image of a winged angel sculpture against a blue sky, and text promoting flavors of Mexico available at morning, noon, and night.
Three smartphones displaying different social media and product posts against a light blue background.

Messaging Toolkit

Visual Identity Refresh

Social Media Toolkit

Brand Storytelling Website

Why (87)BrandLift?

Built for transformation

  • 3–4 month timeline designed for polish and efficiency

  • A refreshed look that energizes your brand and team

  • Visuals and messaging aligned with where your business is now

  • Essential tools that make implementation easy

What you’ll gain

  • A cohesive, refreshed brand identity

  • Messaging that feels sharp, clear, and current

  • Updated touchpoints that connect with today’s customers

  • Tools to sustain growth without a full rebrand

Is this right for me?

(87)BrandLift is designed for businesses that don’t need a new strategy, just a better expression of who they already are.

✅ Our logo and visuals feel outdated or inconsistent

✅ We’ve grown, but our brand hasn’t kept up

✅ We need messaging that connects better with customers

✅ We’re not ready for a full rebrand, but need a strong refresh

✅ We want professional polish without losing our personality

Smiling man with facial hair, wearing a beanie, striped shirt, and denim jacket against a blue background.

“What stood out the most was their ability to achieve what others couldn’t. They brought a level of expertise and professionalism to the table that was simply unmatched.”

Vince Lebon, Rollie Nation

A smiling man in a blue plaid shirt standing next to a large piece of industrial machinery, possibly a coffee roaster or similar equipment, in an industrial or workshop setting.

“Through this project, this team helped us to reimagine our 17-year-old brand for a new audience into a new sales channel. We're thrilled not only with the result, but with the brand discovery along the way.”

Tony Dreyfuss, Co-Founder, Metropolis Coffee Company

A bald man wearing a black polo shirt with a logo, posing against a dark background.

“They enabled our Leadership team to effectively coalesce around fresh concepts, which we were able to buy into at an individual level. As a result of their guidance, our brand resonates with and personifies each of us rather than feeling like a reluctant compromise. ”

George DePree, CEO & Co-Founder, DoDilly™

Read more testimonials from leaders like you.

Your Investment

Simple pricing, transformational results.

(87)BrandLift

3-4 month timeline, starting at $50k

You’re not just buying design, you’re investing in a rebrand that reshapes your future.

  • One-day Focus Workshop

  • Brand audit & creative alignment

  • Visual identity refresh (logo, color, typography)

  • Messaging toolkit & brand voice refinement

  • 4–5 updated business essentials

  • Social media toolkit (profile creative, and evergreen content)

  • Essential Squarespace site (4–5 pages)

  • Notion Client Portal + ownership handoff

Hand holding a pink paper bag with text that reads "Fonda de Paula" and a graphic of a winged figure.

(87)BrandLaunch

Timeline Overview

(01) Focus

2–3 weeks to align vision and audit current brand look.

(02) Design

6–8 weeks to refresh your visuals and messaging.

(03) Activation

4–5 weeks to deliver and finalize your new brand.

FAQ’s

  • No. BrandLift is a refresh. Ideal if you have solid strategic foundations but need sharper visuals and messaging.

  • Light naming support can be included for an additional cost, but if you require in-depth naming exploration, (87)BrandLegacy is a better fit.

  • Yes! You receive an essential Squarespace site (4–5 pages) designed for brand storytelling and immediate use, introducing your brand to the world.

  • Most clients pay in three installments. We’ll outline this during onboarding.

  • We offer retainers and creative direction packages for ongoing support.

Ready to reimagine your brand?

We’d love to hear about where you are today, the challenges you’re facing, and what you feel can be improved within your business to spark a better tomorrow.

Even if you don’t know what your next step is, we’re here for a no-pressure, no-sales conversation to get you where you need to go.