(87)BrandLegacy

A comprehensive rebrand to spark lasting impact.

The transformation your business has been waiting for.

Most established brands eventually outgrow the story, visuals, or identity that got them here. (87)BrandLegacy is a 4–6 month rebrand that reshapes how your business shows up in the world. We partner with leadership teams to clarify vision, align culture, and design a new identity that creates lasting impact.

A comprehensive rebrand to redefine your future.

(87)BrandLegacy
is perfect for

Established businesses ready for complete transformation.

Teams navigating growth, mergers, or leadership shifts.

Brands with outdated or inconsistent identities.

Companies expanding into new markets or offerings.

Organizations looking for alignment between culture and customer perception.

Businesses investing in long-term equity and reputation.

How it works

We use the full (87)BrandFusion framework to align vision, strategy, and identity at every level of your brand.

Two computer monitors on a white desk displaying a digital mind map with color-coded nodes labeled 'Visiting Maker,' 'Visiting Planner,' and 'Visiting Thinker'.

(01) Focus

We bring leadership and stakeholders together to define strategy, vision, and positioning.

  • Two-day Focus Workshop

  • Stakeholder insights & brand audit

  • Strategic alignment sessions

  • Brand Formulas (tone, personality, positioning)

A man using a desktop computer with a design software open, working on graphics and logos for a pizza business, including red and white pizza box designs and pizza logos.

(02) Design

We translate strategy into a bold, modern brand system to make big design decisions quickly.

  • Naming workshop (if needed)

  • Brand story directions

  • Storyboard development

  • Logo, color, typography, and style

  • Previews of applications across digital and print

Two men working behind a bar on draft beer and drinks, one smiling and wearing a blue baseball cap, the other focused on pouring beer, both dressed in blue shirts at a cafe or bar setting.

(03) Activate

We build the toolkit. You’ll walk away with polished, practical deliverables ready to launch and grow.

  • Brand Guide (strategy, voice, visuals, applications)

  • Responsive identity package

  • Messaging house and narratives

  • Updated social and business essentials

  • Sales tools and presentation systems

  • Squarespace site (10–15 pages)

  • Two months of post-launch support

A group of six people sitting around a conference table in a modern office, engaged in a meeting with laptops, notebooks, and drinks on the table. A large screen is mounted on the brick wall in the background.
Collection of digital marketing materials for doDilly, including logos, screens, billboards, and promotional graphics.
Collection of branding and logo design documents for College Career & Beyond, featuring various logos, color schemes, typography guidelines, and branding templates.
Wireframe of a website layout called Messaging House with sections for About Us, Services, Community, and Franchisees, presented in tabular format.

Comprehensive Brand Portal

Messaging House & Narratives

Billboard with the text 'We make hype easy' and the words 'clout', 'growth', and 'partnerships' surrounding it.
A person's hand holding a smartphone displaying a coffee website with various options for coffee products, support, and workshops.

Visual Identity & Personality

Full Brand Audit & Strategy

Website Experiences

Sales & Business Tools

Why (87)BrandLegacy?

Built for transformation

  • 4–6 month process designed for depth and alignment

  • Strategic clarity across leadership and culture

  • Comprehensive brand identity, built to last

  • A bold new presence to drive long-term growth

What you’ll gain

  • Complete rebrand from strategy to identity

  • Leadership alignment around vision and culture

  • Messaging that resonates inside and outside the business

  • A future-proofed brand system ready for the next decade

Is this right for me?

Rebrands are a major investment.

(87)BrandLegacy is designed for businesses that know their next chapter requires a bold new brand. If you’re still unsure, schedule a call and we’ll help determine if it’s the right fit.

✅ Our brand no longer reflects who we are today

✅ We’re entering a new market or launching new offerings

✅ Our team and culture have evolved, but our brand hasn’t kept up

✅ We need alignment across leadership, employees, and customers

✅ We’re seeking long-term brand equity, not a short-term fix

A smiling man with a beard, wearing a black beanie, striped shirt, and a dark denim jacket against a blue background.

“What stood out the most was their ability to achieve what others couldn’t. They brought a level of expertise and professionalism to the table that was simply unmatched.”

Vince Lebon, Rollie Nation

A smiling man wearing a plaid shirt and a watch standing next to industrial machinery.

“Through this project, this team helped us to reimagine our 17-year-old brand for a new audience into a new sales channel. We're thrilled not only with the result, but with the brand discovery along the way.”

Tony Dreyfuss, Co-Founder, Metropolis Coffee Company

Headshot of a bald man with light skin in a black polo shirt with a logo on it, against a dark background.

“They enabled our Leadership team to effectively coalesce around fresh concepts, which we were able to buy into at an individual level. As a result of their guidance, our brand resonates with and personifies each of us rather than feeling like a reluctant compromise. ”

George DePree, CEO & Co-Founder, DoDilly™

Read more testimonials from leaders like you.

Your Investment

Simple pricing, transformational results.

(87)BrandLegacy

4–6 month timeline, starting at $75k

You’re not just buying design, you’re investing in a rebrand that reshapes your future.

(01) Brand Focus

  • Two-day Focus Workshop with leadership

  • Stakeholder insights & cultural brand audit

  • Strategic alignment sessions

  • (87)BrandFormulas (tone, personality, positioning)

(02) Brand Design

  • Advanced logo suite, typography, and color systems

  • Comprehensive design storyboards and previews

  • Responsive brand identity package

  • Messaging house and brand narratives

  • Voice development and storytelling framework

  • Sales and investor communication tools

(04) Brand Activation

  • 5–7 branded business tools (letterhead, business cards, stationery)

  • 2–3 sales materials (presentation template, sales deck, story doc)

  • Updated social assets and digital touchpoints

  • Squarespace site (10–15 custom pages)

  • Designed for scalability, ownership, and ease

  • Two months of post-launch brand support

  • Custom brand portal for all updates and assets

  • Bi-weekly check-ins and deliverable refinements

  • Optional ongoing retainer for creative direction

Inside of Fuel Shack fast-food restaurant with signage displaying chicken, lamb, fries, burgers, and wraps, seating area with red chairs, digital menu screens, digital advertising displays, and a counter with a Pepsi soda machine.
A black foam envelope, a white paper with text, a black and yellow notebook, and a brochure or magazine with images of a waterfront and dock, all branded with SF Tools logo and website.
A person holding a smartphone displaying a menu with options: Listings, About, Agents, Contact, against an orange background with the phone's shadow visible.
Billboard with a smiling young man in yellow polo shirt and text 'Happier social teams start here' next to a city building.

(87)BrandLaunch

Timeline Overview

(01) Focus

4-6 weeks to clarify vision
and align your leadership.

(02) Design

8-10 weeks to develop and refine the new brand system.

(03) Activation

6-8 weeks to finalize, launch, and support adoption.

FAQ’s

  • Absolutely. While this sprint is designed for launch, we offer add-ons like design retainers, creative direction, and brand reviews once you're live.

  • Very. Success depends on leadership engagement, especially in the workshops and feedback cycles. Not just with this project, but when you launch, leadership needs to lead.

  • Yes, we include naming workshops, messaging frameworks, and a full narrative system.

  • Absolutely. Legacy includes two months of post-launch support, and we offer retainers for ongoing creative direction.

  • Most clients pay in three installments. We’ll outline options during onboarding.

Ready to reimagine your brand?

We’d love to hear about where you are today, the challenges you’re facing, and what you feel can be improved within your business to spark a better tomorrow.

Even if you don’t know what your next step is, we’re here for a no-pressure, no-sales conversation to get you where you need to go.