PEACHY
Naughty by nature.
You know the feeling. The one that hits you after that first bite, when your taste buds are firing on all cylinders. Whether it’s sinfully sweet or heroically healthy, that’s the joy you’ll find at Peachy.
Peachy is a smoothie and ice cream joint that caters to both the angel and the devil on our shoulders. It’s a destination for our nicest and naughtiest indulgences. The owners needed help defining their brand, expressing their new personality and establishing a decadently delicious look to showcase their sweet, sweet vision.
Our Services
Brand Strategy
Brand Identity
Brand Voice & Visuals
Motion
Packaging
When crafting Peachy’s identity, we needed to design a brand look that was as bold and indulgent as the flavors themselves. The new design direction had to reflect Peachy's rich, flavor-forward experience.
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Color Palette:
We crafted a warm, peachy, pastel palette that captures the brand’s essence. Rich, delicious tones like Peach and Orange are offset by a rich Chocolate and swirl of Vanilla. All were carefully selected to evoke the feelings of indulgence and satisfaction.Typography:
We wanted the typography to speak to the experience. It needed to be playful, well rounded, and easy to digest (read). The combinations were conceived to be approachable and fun, with a soft feel inspired by confectionery, sweets, and vintage ice cream parlors.Packaging:
Packaging played a key role in our storytelling. We designed vibrant, eye-catching containers that make a statement on the shelf and in social feeds. Each flavor’s packaging incorporates color elements of its ingredients and lid photography while maintaining a cohesive look across the product line. The packaging also includes playful flavor names and cheeky messaging reinforcing the brand’s personality.
Brand Design
Brand Voice
Language Guidelines
Elevator Pitches & Messaging
Manifesto & Brand Story
Visuals & Logo Design
Typography
Art Direction
Much like the offerings it serves up, Peachy’s brand voice is sweet, seductive, and deliciously descriptive.
Its cheeky, conversational style invites customers to indulge in life’s sweet moments and to feel good doing it. From playful puns to nostalgic storytelling, the voice celebrates the pleasure of delicious, dessert-forward flavors, making every interaction with Peachy feel fun, authentic, and irresistibly satisfying.
Brand Voice
StoryBrand Framework
Brand Voice
Messaging
Language Guidelines
Voice Direction
Elevator Pitches & Sales
Manifesto
Brand Story
