EASY CAMPAIGN
Easy Campaign makes influencer marketing in the gaming space as efficient, effective, and – you guessed it – easy as possible.
With its all-in-one suite of data-informed, experience-driven tools and resources, Easy Campaign helps the most exciting up-and-coming gaming titles take their influencer marketing to the next level.
They partnered with EightySeven to design an identity that would position them as the ultimate resource for brands looking for easier, more effective ways to find and work with the creators that are right for them – in gaming and beyond.
Our Services
Brand Focus
Brand Strategy
Brand Name
Visual Identity
Verbal Identity
Too much time (and money) is wasted promoting new gaming titles with creator and influencer marketing campaigns that don’t actually work. On top of that, so many of the influencer marketing resources out there feel cold and corporate, lacking any semblance of user friendliness. That’s where this new brand wanted to change the game.
With their back-end product fully-developed, the clients needed a complete brand identity to help them take their service to market and connect with the audiences it was made for.
This was an opportunity to work with leadership to name and design a brand that felt warm and welcoming, but also represented the product as a true authority. In short, we needed to design a modern, flexible brand identity that positioned them as a marketing department’s best friend.
Making Complexity… Easy.
The first step was to bring client leadership together from virtually every department to align their teams and gain a deeper understanding of their collective vision.
We took them through our comprehensive two-day BrandFocus workshop filled with exercises and discussions that surfaced details and insights on everything from their product and services, to their audiences and competitors, even their design preferences.
Our findings from the workshop set the foundation for everything that followed. It not only informed our naming brief, brand strategy, brand voice, and visual identity, it also helped the client achieve cross-department alignment as they moved their new brand forward.
Brand Focus
87BrandFocus Workshop
Brand Core & Audit
Vision, Mission & Values
Audience & Personality
87BrandSpark
Brand Action Items
“Insert quote here.”
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Full Quote
Name, Title, Company
A Name That Works Hard.
We took the client team through a naming workshop to develop a brief that outlined key considerations, mandatories, tonality, preferences, and core ideas to be explored. This established clear guidelines that helped focus our team throughout ideation and made it easier for the client team to better evaluate their options objectively.
Easy Campaign is a name that’s easy to love because it’s so easy to say, spell, understand, and remember. It speaks to audience pain points and experiences. It even inspired simple service naming and messaging constructs that would be easy for the marketing team to replicate. Most importantly, it’s designed to stand out in a competitive landscape that’s littered with techy abstractions.
Brand Name
Naming Workshop
Name Ideation
Trademark Screening
Domain & Social Exploration
Brand Name Storytelling
Product-Naming Construct
Helping Tech Speak Human.
Throughout the process, we made it a point to embrace a tone that said what we wanted to say in the simplest terms possible. Unlike the competition, we didn’t want to rely too heavily on buzz terms and lingo.
These efforts resulted in a messaging approach that was warm, friendly, and easy to process for an audience that was desperate for a tool that could amplify the impact of their efforts and make their day-to-day lives easier.
Brand Voice
Brand Voice Guidelines
Tonality Pillars
Strategic Storytelling Framework
Headline & Messaging Construct
Brand Language Toolkit
Brand Story
A Look That’s Easy To Love.
From the beginning, a key objective of our brand design was dialing up the humanity for a brand that was so steeped in technology. We wanted to create something people would be happy to interact with on a daily basis.
Like the voice, the look of Easy Campaign was designed to stand apart from the more stale, corporate-looking competitors. Colors and fonts were chosen for their optimism, friendliness, and warmth. Even “Oppy,” the luminous glow designed to shed light on key design elements and messaging, was chosen for its friendly simplicity.
Brand Visuals
Brand Storyboards
Visual Identity
Art Direction
Graphic Elements & Illustration
Typography
Photography Style
Brand Guidelines
Our Latest Work
