Most brand confusion isn't a creativity problem. It's a clarity problem, and it shows up the moment someone asks what you do and you give a different answer than you did last week.
This workbook walks you through the exact process used inside (87)BrandCohort to find your Brand Positioning Statement: the one decision that defines who your brand is for, what makes it different, and why someone should pick you over anyone else saying the same thing.
This 21-page PDF includes real exercises, a gallery of the most common positioning mistakes, language examples, and a framework for writing a statement you'll actually use, not just admire.
Here’s what’s inside…
The Clarity Test, an audit for catching where your positioning is inconsistent
The Wrong-Answer Gallery, the four most common ways positioning statements fail
Customer Reality Exercises, for finding who you actually serve, not who you wish you served
A complete Brand Positioning Statement framework, with guided prompts to build it line by line
Most brand confusion isn't a creativity problem. It's a clarity problem, and it shows up the moment someone asks what you do and you give a different answer than you did last week.
This workbook walks you through the exact process used inside (87)BrandCohort to find your Brand Positioning Statement: the one decision that defines who your brand is for, what makes it different, and why someone should pick you over anyone else saying the same thing.
This 21-page PDF includes real exercises, a gallery of the most common positioning mistakes, language examples, and a framework for writing a statement you'll actually use, not just admire.
Here’s what’s inside…
The Clarity Test, an audit for catching where your positioning is inconsistent
The Wrong-Answer Gallery, the four most common ways positioning statements fail
Customer Reality Exercises, for finding who you actually serve, not who you wish you served
A complete Brand Positioning Statement framework, with guided prompts to build it line by line
