Our thoughts and insights about branding, design, culture, and business.
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The Green Dot: Branding A Brighter Future
The best brand marks tell a story, but what if it’s telling the wrong story?
Brand vs. branding, why marketing takes the blame for a positioning problem, what brand therapy actually is, and how to stay different when everyone is using the same AI tools.
The best brand marks tell a story, but what if it’s telling the wrong story?