LONG TERM LIVING ASSOCIATION
A focused brand for long-term living.
Long Term Living Association (LTLA) is a group of experts dedicated to helping older adults and their families navigate the complex maze of challenges that come with aging. EightySeven worked with the LTLA team to develop a brand strategy, identity, and messaging platform that allowed them and their network of advisors to connect with people on a deeper, more emotional level to guide them through one of the more stressful phases of life.
Our Services
Brand Strategy
Brand Voice
Brand Identity
Typography
Motion Design
Art Direction
Logo Design
Video Production
Copywriting
The LTLA curates personalized solutions for each of their client’s unique aging needs, so we needed a strategic foundation that could be applied to a wide variety of client experiences. From both a visual and tonal standpoint, we wanted to strike a balance to come across as both professional and human to offer the LTLA’s prospective clients the comfort and confidence they needed.
After working though (87)BrandFocus, we found that people are either in a mindset of planning or panic when they encounter the LTLA. We developed a new brand strategy was defined to pivot the LTLA away from the motif of the “…maze and complexities of aging,” to position them as a “Navigator in aging." This focused the story on the benefits the LTLA could provide and positioned the network as a hero who could guide their clients through difficult times.
Brand Focus
87BrandFocus Workshop
Brand Core & Audit
Vision & Values
Audience & Personality
Brand Focus
Essential Brand Statements
Brand Action Items
The LTLA prides itself on making the journey easier, so we wanted to make their story and services as easy to understand as possible. Throughout the branding journey, we made every effort to respect the LTLA’s older adult clientele and create an experience that provided them with a sense of dignity at every level. The topics the LTLA covers can be stressful and complex, and we didn’t want to bog readers down with dense, clinical language. Instead, we focused on scannability with short, punchy sentences and a conversational voice that was simple, straightforward, and easy to follow.
Brand Voice
StoryBrand Framework
Brand Voice
Messaging
Language Guidelines
Voice Direction
Elevator Pitches & Sales
Manifesto
Brand Story
The new brand was designed to be simple, yet elegant, which is crucial given the complexities of the topics and solutions they specialize in. From visuals, to language, to layout, the brand was built around a design notion of “simple dignity” to create a visually stunning brand that could present complex information in a simple, straightforward, and comforting way.
Brand Visuals
Brand Storyboards
Visual Identity
Graphic Elements & Illustration
Typography
Art Direction
Brand Guidelines
Photography
“We have now been working with EightySeven for over a year, and they have exceeded our expectations in every area. The team is incredibly talented, smart, creative, reliable, and organized. Most importantly, the team are great listeners, very personable, and easy to work with.”
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“Having been in business for 20 years now, I have had my fair share of excellent professional working relationships, as well as those that were not as favorable. So many professional talk a good game, but then you actually engage with their services and the experience and deliverables generally fall short.
We have now been working with EightySeven for over a year, and they have exceeded our expectations in every area. The team is incredibly talented, smart, creative, reliable, and organized. Most importantly, the team are great listeners, very personable, and easy to work with.
If you are even thinking of hiring EightySeven, I would say JUST DO IT! You will be pleasantly surprised and they will not just meet your expectations; They will wildly exceed them!”
Michael FitzPatrick, President and Co-Founder, LTLA
