(87)BrandCohort™
You have the idea, let’s spark some momentum.
An 8-week program for early-stage founders who have more creative energy than clarity and need a focused process to build a brand that actually communicates what they do.
You’re a creative entrepreneur with big ideas but need a bold way to communicate and connect.
8 weeks · 4 founders · Bi-weekly group sessions + 1:1 time · $4,500
A way to make better work happen by design.
Most creative entrepreneurs don’t have a creativity problem, they have a clarity problem.
You’ve got a vision, the energy, and probably have a doc filled with directions that all feel right. But every time you try to explain what you’re creating, it keeps changing.
Not because your idea is weak, but because there’s no clarity yet.
That’s what this program is built to create. A clear, committed point of view on who you are, who you’re for, and how to say it in a way that actually lands.
Not more options. A direction to build momentum behind.
This is for you if…
You’re pre-launch and building the brand from scratch
You have strong instincts but struggle to translate them into a clear story
You want your brand to feel bold and distinct, without losing the people you need
You’re ready to commit to a direction, not just explore
This might not be a fit if…
You don’t know if your business idea is viable
You want logo concepts or visual deliverables
You’re looking for someone to validate a direction you’ve already decided on
You’re not open to hearing a point of view that challenges your current thinking
“As a founder, working with EightySeven helped bring the heart of Little Sundays to life. They captured the meaning and emotion behind the brand in a way that gave us the confidence to proudly share the deep ties between our company and our family.”
— Jake Kuper, Founder, Little Sundays
How this works.
Brand Vision Intake
A focused questionnaire arrives before your first session. It maps where you are, surfaces the tensions, and gives me what I need to show up ready to work.
Before
Bi-Weekly Group Sessions
Four founders. One shared Miro board. Every two weeks, we work through a structured phase of the brand together. You’re not just getting my thinking, you’re getting the sharpness that comes from four founders pressure-testing ideas in real time.
Sessions
Bi-Weekly 1:1 Sessions
We offer dedicated sessions as needed, built into the program. This is where we go deep on your specific brand, your specific tensions, and your specific direction. The group work builds the thinking. The 1:1 work applies it.
Throughout
Brand Positioning Document
By the end of week 8, you will have a complete brand positioning and messaging foundation. Not a mood board. Not a logo. A strategic document that tells you who you are, who you’re for, what you stand for, and how to say it.
After
What you walk away with.
(01) Brand Positioning Statement
A single, clear articulation of what your brand does and why it matters, built to guide every piece of communication you create going forward.
(02) Brand Personality Profile
A plain-language description of your brand’s character. Bold enough to be distinctive. Grounded enough to be real.
(03) Core Messaging Framework
The key messages that define how you talk about what you do, across your website, your pitch, your content, and your conversations.
(04) Brand Decision Filter
A framework for making faster brand decisions without second-guessing everything. When something doesn’t fit, you’ll know why.
(05) Lasting Collaboration
After our sessions, we’re always available to align and discuss your brand and big decisions. We want you to be bold without going out of bounds.
Your Questions, Answered
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A full engagement is a done-for-you process. This is a do-it-with-you process. You’re in the room, doing the thinking alongside me. The output is yours because the work is yours. It’s also a fraction of the investment, and for founders who aren’t ready for a full engagement, it’s the right place to start.
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Because the work doesn’t scale past that, the 1:1 sessions require real attention. The group sessions require real conversation. Four is the number where both stay valuable.
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Yes, there’s a group component. Everyone in the cohort signs a mutual NDA before the program begins. The environment is confidential by design. In practice, the shared context makes the work better, not riskier. Also, you don’t have to share anything sensitive you don’t want to.
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You need a clear business idea and a real commitment to launch. You don’t need to have everything figured out. The whole point is to bring clarity to what already exists. But if the business model itself is still being validated, this isn’t the right next step yet.
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If a (87)BrandLaunch engagement follows within 90 days, your investment will be applied toward the project fee. If our cohort leads to that next step, we make it easy to get there.
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You have a business you believe in. You struggle to explain it clearly and consistently. You’re close to launch, and the brand feels like the thing holding you back. If that’s where you are, you’re ready.
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Cohort dates are quarterly and confirmed once spots are filled.
The first step is a short conversation to confirm fit. From there, we’ll align on timing together.
Investment
$4,500/founder
8-week program
4 founders per cohort
Bi-weekly group and 1:1 sessions sessions
What You Walk Away With
(01) Brand Positioning Statement
A single, clear articulation of what your brand does and why it matters, built to guide every piece of communication you create going forward.(02) Brand Personality Profile
A plain-language description of your brand’s character. Bold enough to be distinctive. Grounded enough to be real.(03) Core Messaging Framework
The key messages that define how you talk about what you do, across your website, your pitch, your content, and your conversations.(04) Brand Decision Filter
A framework for making faster brand decisions without second-guessing everything. When something doesn’t fit, you’ll know why.
Ready to go further?
If an (87)BrandLaunch engagement follows your (87)BrandCohort session within 90 days, this investment will be applied towards your project.
