Our thoughts and insights about branding, design, culture, and business.

Journal

Branding

Why Branding Is So Important for Your B2B Business.

Branding

We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”

Branding

Rick Hickey 7/26/24 Rick Hickey 7/26/24

Is Southwest Airlines Clipping Its Own Wings?

Southwest Airlines recently announced that they’re walking away from open seating, a 50-year-old practice that’s been a major component of their overall brand experience…

Rick Hickey 7/15/24 Rick Hickey 7/15/24

Why Branding Is So Important for Your B2B Business.

Rick Hickey 5/16/24 Rick Hickey 5/16/24

Our Five Biggest Takeaways from First Round NYC

Last Friday, Max, Laura, and I met up in New York for our annual EightySeven studio summit, and stopped by the TriBeCa Performing Arts Center to check out the First Round NYC Conference.

Rick Hickey 4/3/24 Rick Hickey 4/3/24

The Spark that ignites success: EightySeven’s unique approach to branding.

Rick Hickey 3/14/23 Rick Hickey 3/14/23

We’re Taking Branding To A Whole New Level

Rick Hickey 3/7/23 Rick Hickey 3/7/23

3 Lessons Brands Can Learn From Master Storyteller Steven Spielberg

Rick Hickey 12/7/22 Rick Hickey 12/7/22

What’s the story with Wednesday’s name?

There are so many stories and so much fun, hidden meaning behind names in terms of history, literature, and folklore.

Rick Hickey 8/23/22 Rick Hickey 8/23/22

Why Building A Brand With Purpose Is A Great Investment

Brand Purpose, or a brand’s reason for being beyond making money, is no gimmick. It’s actually one of the most important factors for people to consider when building a modern brand for any business.