A Positive Spin on Spin.

The Situation

Fitness has entered into a new era. With a focus on community, wellness and positivity, the team at Cyclepath wanted a brand and identity that helped convey an exciting place to get a sweat on and make some new like minded friends.

The Solution

We started by working with the Cyclepath team to understand what made them special. The core of why a consumer would choose them over another spin studio.

We collaboratively developed a brand identity and story that conveyed the Cyclepath story, vibe and mission to new riders.


What we did
Brand Strategy
Identity & Brand Design
Website Design
Direct Mail Marketing
Social Media Strategy

EightySeven has helped me with all of the design work for my small businesses. They are fantastic at translating ideas into designs and is committed to his client’s satisfaction.
— Allyce Sullivan, Owner, Cyclepath

A brand built around the cycle.

With every client, we look to find the core story at the center of the business. Once we find those key attributes that set our clients apart, we use those elements to design the brand and visual identity.

Unlike traditional designers, we work in tandem with our clients along every step of the process to ideate, strategize and share ideas that build a brand together.