As the legalization of marijuana gains momentum across the U.S., this industry is on the verge of massive growth. After reaching out to EightySeven, we began the discovery phase to find opportunities within the market. The one client mandate was simple: Avoid cliché and make something elevated.
After several weeks of discovery, EightySeven helped Zero5 uncover a unique customer opportunity among fashionable millennial women. Based on our collaborative working sessions, EightySeven developed three unique approaches to the brand.
Identity & Brand Design